Woeful Wednesday went down to their fourth defeat of the season at the hands of Steve McMahon's Blackpool.
The Seasiders are enjoying a fine end to the season and put in an impressive footballing performance to which their Yorkshire opponents had no answer.
It took just ten minutes for the home side to take the lead with a fine move which saw influential skipper Richie Wellens play in Martin Bullock and his cross was headed on by Mike Sheron for John Murphy to tap in from close range.
The lead was doubled 16 minutes later with another good move which saw Wellens producing a neat step-over which sent the Wednesday defence the wrong way allowing Sheron to score a second.
Wednesday did have their fare share of possession but the only player who posed a serious threat to the Blackpool defence was former Middlesbrough youngster Chris Brunt.
Brunt got his reward on 36 minutes scoring with an excellent free-kick from the edge of the area, clipped over the wall to leave Blackpool keeper Philip Barnes with no chance.
Wednesday briefly threatened to get back into the game early in the second half but too often they resorted to the long-range shot rather than finding a path that could open up the home side's defence.
Blackpool made the game safe with two goals in the last quarter of an hour, the third coming from another fine pass and move which saw Bullock feed Murphy whose neat flick allowed Sheron to score his second of the game from close range.
The humiliation was complete for the visitors when Murphy sprung the Wednesday offside trap and fired past Kevin Pressman, the eighth goal which Blackpool have scored against their Yorkshire opponents this season.
Many of Wednesday's 2000 fans had left the ground by that stage to head for the bright lights of the Golden Mile and manager Chris Turner had no problems understanding why.
"That was embarrassing," said the manager. "The players let themselves down, let me down, and let the supporters down today.
"At times we played like a five-a-side team, pretty, neat on the ball but when it came to doing what was required to win a game of football we were pathetic.
"There are many, many problems and many situations to be sorted out at the end of the season." His Blackpool counterpart Steve McMahon had no such problems and said: "It was a magnificent performance especially in the first half.
"The goal gave them something to work at but we were playing tremendous football, creating chances and carving them open.
"We played some nice football but we matched them and beat them for work rate as well."