Sheffield Wednesday today began selling tickets for a televised beam back of the Sheffield derby to Hillsborough on Saturday 7th of February and there were plenty of season ticket holders at the ticket office eager to claim the best seats.
As lunchtime approached queuing time for the tickets was taking around 2-and a-half-hours and the lines of people were stretching outside the ticket office and around the perimeter of the car park.
Amongst those waiting were parents with babies and young children, not enjoying the chilly conditions and freezing winds in the outdoors when Chief Executive Nick Parker appeared from behind the North Stand. Clearly unhappy with the situation Mr. Parker took it upon himself to reorganise the queues inside so that everyone was able to wait inside in the warmth of the ticket office and he took the time to talk to some supporters personally, explaining that the club were looking at doing all they could to improve customer service in various areas.
In isolation this may not seem like a big thing to have done but it was greatly appreciated by those that were anticipating a long wait outside and significantly, it is not something that you can envisage would have happened at the club just a few months ago.
The new board members have come into the club making encouraging statements that have given cause for new enthusiasm and optimism around S6 and so far their actions are backing up their words. This kind of simple gesture provides a personal touch and makes the fans feel that the club is taking steps to sow that they are valued.