Sheffield Wednesday have missed out on the potential signing of Nick Blackman as the Reading striker appears to have opted for a move to Championship rivals Derby County.
Sky Sports reported that the Owls had made an offer for the 26-year-old on Tuesday that had been accepted by Reading but the Rams were also trying to secure his services.
Reports are that the forward has signed Derby for a fee of around £2M, Reading were in a position where they were likely to sell the striker if he wished to move during the January transfer window as his contract with the Royals was up in the summer.
Blackman joined Sheffield United in the summer of 2012 and was a key player for the Blades in the 3rd division in the 1st half of the 2012/13 season. United chose to sell the striker right at the end of the 2013 January transfer window, picking up a fee in the region of £1.2M from then Premier League side Reading but severely denting their chances of promotion.
The striker had not really fulfilled the potential Reading thought they had signed in his first couple of years at the club but is the top scorer for the Royals this season, averaging around a goal every other game.
Wednesday have had a busy start to the transfer window having also been reported to have had a bid for Brentford's attacking midfielder Alan Judge turned down by the London club.
Having missed out so far the Owls are likely to continue their quest to add to what is developing into an exciting squad capable of mounting a play-off challenge.